Lessons from Nestlé: What Food Giants Reveal About Shifting Consumer Spending Habits
In the fast-evolving world of global food trade, consumer preferences are shifting more rapidly than ever before. While food giants like Nestlé have been at the forefront of adapting to these changes, they are revealing valuable lessons for other players in the food industry. As consumers continue to prioritize health, sustainability, and value over volume, […]
How New AI is Building a More Resilient Global Food Supply Chain
In an increasingly interconnected world, the global food supply chain is facing significant challenges that threaten its stability and sustainability. From unpredictable climate events to geopolitical disruptions, food security is a growing concern for governments and businesses alike. However, artificial intelligence (AI) is emerging as a powerful tool to strengthen and future-proof the global food […]
The Top 3 Trends in Global F&B Trade for 2025
In today’s fast-evolving world of global food and beverage F&B trade, staying ahead of the curve is more critical than ever. As we approach the second half of 2025, several key trends are emerging that are reshaping the industry landscape. These shifts are not only driven by changing consumer preferences but also by global regulatory […]
You Don’t Need a Big Budget: 7 AI Tools to Revolutionize Your Small Export Business in 2025
In today’s world, small businesses no longer need massive budgets to compete on the global stage. The rapid advancements in artificial intelligence (AI) are making it possible for even small exporters to utilize cutting-edge tools that were once reserved for industry giants. With the advent of affordable AI-powered platforms, small export businesses now have the […]
Why Market Volatility is a Trader’s Best Friend (If You’re Prepared)
In the unpredictable world of global markets, volatility is often seen as a danger to avoid. Yet, for seasoned traders, it is often seen as a signal rather than an obstacle. It is a sign of shifting sentiment, macroeconomic changes, or policy shifts, all offering an opportunity for informed traders to benefit. To truly capitalize […]
Reading the Tea Leaves: What the Fed’s Cautious Stance Means for Global Trade Financing
The global trade landscape in 2025 is shaped by a variety of factors, not the least of which is the Federal Reserve’s monetary policy. In mid-2025, the Fed’s cautious stance, holding interest rates steady amid persistent inflation and softening growth, is a key development that ripples across global markets, affecting everything from the cost of […]
The Weakening US Dollar: A Golden Opportunity for International Buyers?
The global economy is no stranger to currency fluctuations, but the weakening US Dollar (USD) in 2025 presents a particularly intriguing development for international buyers. A significant drop in the value of the dollar can have wide-ranging impacts on global trade, creating opportunities for businesses to reduce import costs, renegotiate contracts, and explore new sourcing […]
Global Economic Slowdown 2025: 5 Strategies for Exporters to Thrive in Uncertainty
The global economic landscape in 2025 presents a unique set of challenges for exporters, as businesses navigate a period of economic uncertainty. With slowing GDP growth, rising interest rates, and shifting consumer demands, international trade faces pressures that could disrupt established supply chains and trade flows. However, even in times of economic contraction, there are […]
US Small Businesses Go Global: Resilience and Innovation
In today’s interconnected economy, size no longer limits reach. US small businesses and mid-sized businesses (SMEs) are proving that global trade isn’t just for multinationals. Armed with innovation and resilience, these businesses are entering international markets at record rates—reshaping the face of U.S. exports in the process. Hi-Fella is committed to helping small businesses navigate […]
Extending Reach: Content Syndication for Your Private Showcase Materials
In a digital-first B2B environment, the value of a private showcase doesn’t end when the event is over. Product demos, brochures, videos, and digital tours—all of these assets hold long-term potential. But without strategic syndication, much of that potential is lost. Hi-Fella helps businesses move beyond the “one-and-done” mindset by enabling targeted content distribution across […]