Hi-Fella Insights

Best Skincare Products and Insights into Beauty Industry Trends

Nowadays, there are so many skincare products sold in the market with all the ingredients that are believed to make our faces more beautiful and glowing.

Among the various skincare brands, there are certainly some of the best skincare products that have even been approved by consumers from all over the world.

So, what are the best skincare products in the world that are not only known to be expensive but also truly effective in caring for facial skin? Let’s take a look at this article!

Best Skincare Products Across Categories

skincare products packaging
Source: Rest Less

a. Cleanser

Cleansing your face is the first step in skincare. There are two types of products: face wash and face cleanser.

Use a facial cleanser to remove makeup and remove impurities, and a facial wash for deep cleansing the pores. This is known as double cleansing. Use a cotton pad for the facial cleanser, rinse the facial wash with water.

Best Skincare Products Recommendation in the Moisturizer Category

CeraVe Cleansing Balm

Cerave Cleansing Balm for Normal to Dry Skin

Source: Ubuy Indonesia

According to Self, Almost all experts give their own recommendations for this budget-friendly skincare product from the famous drugstore brand, CeraVe. With its fragrance-free formula, it is an excellent choice and suitable for all skin types, especially for those with sensitive skin, according to Dr. Champ. 

Additionally, the product is enriched with jojoba oil and moisturizing ceramides, which are known for their ability to “repair the skin barrier,” as explained by Dr. Camp. 

This basically means that they contribute to maintaining the strength of your skin’s protective layer, allowing it to retain moisture and fend off irritation. This quality makes them a very beneficial ingredient, especially for those with dry skin.

b. Toner

Toners play a crucial role in preparing your face for serums and moisturizers by quickly absorbing into the skin and removing any remaining makeup or dirt after cleansing. 

According to Dr. Jaliman, some toner formulas contain acids to exfoliate and resurface the skin, while others focus on hydration to lock in moisture. Basically, the specific formula of a product determines the results it delivers for your skin.

To apply a facial toner, Dr. Jaliman suggests doing it after cleansing and drying your face. Wet a cotton pad and gently apply it all over the face, neck and chest. Let it dry before continuing with serum, moisturizer, or sunscreen. 

Best Skincare Products Recommendation in the Toner Category

The Ordinary Glycolic Acid 7% Toning Solution

the ordinary glycolic acid toner

Source: Ubuy Indonesia

If you have acne-prone skin, Dr. Lamb suggests choosing a toner with glycolic acid, such as The Ordinary. 

According to Glamour, Glycolic acid sloughs off dead skin cells, preventing them from combining with the excess oil that causes acne. As an alpha hydroxy acid, it also helps reduce sun spots, acne, and hyperpigmentation, a benefit highlighted by many reviewers. 

Based on reviews, some people report improvements in acne, blackheads, and hyperpigmentation, even extending its use to treat dark spots on other areas of the body such as underarms, knees, and elbows.

c. Serum

According to dr. Mutia Utami, an aesthetic doctor, a facial serum is an additional element in a beauty ritual, with a light texture and high concentration that absorbs quickly into the skin. 

Different from toners, serums are high in active ingredients. Usually, results from skincare are noticeable within 3 months, but serums can deliver changes faster, around 1-2 months, due to their concentrated active ingredients. 

Best Skincare Products Recommendation in the Serum Category

SKINMEDICA TNS Advanced+ Serum

SkinMedika TNS Serum

Source: Walmart

Dermatologists appreciate SkinMedica’s commitment to research, especially this best skincare product, TNS Advanced+ Serum. This serum aims to turn around fine lines and sagging skin. 

According to dr. Libby, a board-certified dermatologist, the serum is a “powerful” solution by using a blend of growth factors and peptides for skin repair, supporting collagen and elastin production. The way to use it is through a pump, the serum is mixed in the hands before application.

d. Moisturizer

A good skincare routine needs a moisturizer, regardless of your skin type. Choosing the right one can be daunting, as not all moisturizers are the same. 

Dry skin requires a product to seal in moisture, especially in winter. Even if you don’t usually have dry skin, external factors like climate changes or product use can cause occasional dryness, according to dermatologist Melanie Palm, MD.

Best Skincare Products Recommendation in the Moisturizer Category

Skintific 5X Ceramide Barrier Repair Moisture Gel

Skintific 5X Ceramide Barrier Repair Moisture Gel

Source: BliBli

If you’re looking for a moisturizer with a comfortable texture, try the best skincare products from China, 5X Ceramide Barrier Moisture Gel. This water-based gel-textured product is suitable for oily skin, but also moisturizes dry skin and contains five different ceramides in its formula, making it a best-selling and sought-after product for improving the skin barrier.

It also contains collagen to help you get elastic, firm and smooth skin. The good news is that it also contains Centella Asiatica extract which can calm acne and reduce redness.

e. Mask

When it comes to your skincare routine, using the best face masks can promote better results. Whether you prefer deep-cleansing clay formulas or hydrating overnight masks, different types can treat different skin concerns.

These potent formulations, as explained by Joshua Zeichner, MD, of Mount Sinai Hospital, deliver concentrated active ingredients to your skin. Masks are typically used occasionally to give your skin a boost when needed, offering rejuvenation during the day.

Best Skincare Products Recommendation in the Mask Category

Kiehl’s Ultra Facial Overnight Rehydrating Mask With 10.5% Squalane

Kiehl's Ultra Facial Overnight Rehydrating Mask With 10.5% Squalane

Source: Kiehl’s

This luxurious overnight balm, which was awarded the Best of Beauty Award 2023, is rich in essential acids that actively repair and strengthen the skin barrier while you sleep. 

Most importantly, the gentle formula ensures it doesn’t transfer to your pillow. It is fragrance-free and noncomedogenic, preventing pore clogging and potential breakouts.

f. Sunscreen

According to the American Academy of Dermatology Association, sunscreen’s efficacy in reducing both short-term and long-term sun damage to the skin. 

Everyone, regardless of age, gender, or skin tone, can benefit from sunscreen to prevent skin cancer and premature aging caused by excessive UV exposure. 

Best Skincare Products Recommendation in the Sunscreen Category

Biore UV Aqua Rich Watery Essence SPF 50+ PA++++

Biore UV Aqua Rich Watery Essence SPF 50+ PA++++

Source: Kao

For those seeking sunscreen with approved Japanese ingredients, the Biore UV Aqua Rich Watery Essence SPF 50+ PA++++ is both moisturizing and colorless. 

It provides the highest UVA protection grade, rubs in easily without a white cast, and has a gel/cream consistency that feels cool on the skin. 

Despite its clear and lightweight nature, it offers ample moisture and sun protection. Some testers found it slightly oily, but overall, it received positive reviews.

Skincare Market Insights

Top countries with the most revenues on skincare products

According to Prime Target, the global skincare market reached $144 billion in 2022 and is expected to reach $186 billion by 2028. This market contributes 27% of beauty revenue. The top markets are the US, Japan, China, India, and South Korea, driven by population and income, especially in Japan and South Korea, which focus on skincare.

Japan and South Korea spend the most on skincare per person, with $144 and $141, followed by Iceland, Luxembourg, and Norway due to high incomes. Asia also dominates, contributing as much as 47% of global skincare revenue by 2023.

This is because Japanese and South Korean skincare cultures, J-Beauty and K-Beauty, are popular worldwide, with a focus on glowing skin and anti-aging.

Top exporting countries of skincare products in 2022

In terms of skincare exports, France tops the rankings, surpassing even strong Asian markets such as South Korea and Japan. French dermocosmetics brands like La Roche Posay and luxury groups like LVMH contribute to this global leadership. France also excels in premium skincare products.


Skincare is growing in popularity around the world, especially in Asia, which is its largest market. Japan and South Korea are big players in producing and using skincare products around the world. 

This article offers a glimpse into the best and latest skincare products in the beauty industry to help you find the right products and expand your skincare knowledge.
If you are interested in exporting or importing skincare products, you can join Hi-Fella, a global B2B marketplace. Connect with manufacturers, suppliers, and fellow enthusiasts all in one platform!

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Silvia Stefani Chandra

Silvia Stefani Chandra

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