In today’s digital age, selling digital products has become an accessible and profitable for entrepreneurs, freelancers, and content creators.
With minimal costs, scalability, and the potential for passive income, digital products to sell are a great option for anyone looking to start or grow an online business. Whether you’re an experienced business owner or just starting out, selling digital products offers endless opportunities.
This guide will take you through the different types of digital products to sell, how to create them, the best platforms to use, and effective marketing strategies to ensure your success. By the end of this article, you’ll have a clear idea of how to turn your skills, knowledge, or creativity into digital products that make more income!
The Rise of Digital Products to Sell in the Online Market
Source: Pixabay
The way we buy and sell products has changed thanks to the digital world. More entrepreneurs are now turning to digital products to sell because they are easy to create, share, and sell online.
Unlike physical products, digital items can be copied and sold again without extra costs, making them very profitable. With the growth of eCommerce and online platforms, selling digital products has become a smart and scalable way to make money.
According to Shop Circle, the demand for digital products to sell has surged in recent years. In 2020 alone, over 2 billion people purchased digital products globally, highlighting the growing shift towards online goods. This trend accelerated during the COVID-19 pandemic when businesses turned to digital products to overcome supply chain disruptions and maintain revenue. Digital goods allowed them to continue selling without the need for physical inventory or shipping.
Between January 2020 and August 2021, the daily usage of digital products increased by 54%, as consumers sought more convenient, accessible options. The global digital products market is projected to grow significantly, driven by e-learning, software, digital media, and other virtual goods. With lower production costs and endless scalability, digital products offer a profitable and sustainable option for businesses looking to tap into the growing online economy.
Types of Digital Products to Sell
Source: Payment Cloud
There are many digital products you can create and sell online. Here are some of the most popular and profitable options:
1. eBooks
Share your knowledge on any topic, whether it’s self-help, business, or hobbies, by selling eBooks.
2. Online Courses
Help others learn new skills by creating and selling online courses on platforms like Udemy or Teachable.
3. Software
If you’re skilled in programming, creating software or apps is a great way to earn income.
4. Printables
Design and sell downloadable templates, planners, or worksheets, which are very popular among organized buyers.
5. Photography
Photographers can sell stock photos or unique images to businesses, websites, and creatives.
6. Digital Art
Artists and designers can sell their artwork or designs on platforms like Etsy or Creative Market.
7. Website Templates
Create and sell ready-made website templates for platforms like WordPress or Shopify to help others build their own sites.
8. Music and Audio Files
Musicians can sell beats, background music, or sound effects to content creators and media producers.
9. Membership Sites
Offer exclusive content, courses, or services through a subscription-based membership site.
10. Stock Videos
If you create high-quality video footage, you can sell them as stock videos for use in marketing, movies, and websites.
11. Logos and Branding Kits
Graphic designers can offer customizable logos and branding packages for small businesses.
12. Fonts and Typography
Develop and sell custom fonts to designers, businesses, or marketing teams looking for unique typography.
13. Apps and Mobile Games
With the growing demand for mobile apps, creating and selling apps or games can be very profitable.
14. Graphic Design Resources
Sell design elements like icons, vectors, or illustrations that other designers can use in their own projects.
15. Audiobooks
If you have a talent for storytelling, create and sell audiobooks through platforms like Audible.
16. Video Tutorials
Teach others through video tutorials on anything from cooking to tech skills. Monetize through YouTube, Patreon, or other platforms.
17. Podcasts
Turn your podcasts into income by selling ad spots or offering exclusive content to subscribers.
18. Virtual Services
Offer services like consulting, coaching, or graphic design and deliver them digitally, perfect for a global audience.
19. Indie Games
If you’re a game developer, you can sell your indie games as downloads on platforms like Steam.
20. Digital Magazines
Writers and journalists can publish and sell digital magazines in any niche or interest area.
How to Create High-Quality Digital Products to Sell
Creating high-quality digital products to sell requires a blend of creativity and the right tools. Here are some tips to ensure your digital product stands out:
1. Research Your Audience
Understand what your target market needs and create a product that solves a specific problem.
2. Use Professional Tools
Platforms like Canva (for design), Final Cut Pro (for video editing), and Scrivener (for eBook creation) help you create polished, professional-quality products.
3. Test Before Launch
Always test your digital product for quality, functionality, and ease of use. Gather feedback from a small group before making it available for purchase.
4. Ensure Mobile Compatibility
Since many customers access digital products on mobile devices, optimize your products for mobile viewing or use.
Platforms for Selling Digital Products to Sell: Marketplaces vs. Own Website
When it comes to selling digital products to sell, you have two primary options: online marketplaces or your own website. Here’s a breakdown of both:
1. Marketplaces
Online marketplaces like Hi-Fella and Amazon are great for beginners. These platforms have large built-in audiences, reducing your marketing efforts. However, they also take a percentage of your sales.
2. Own Website
Selling on your own website gives you full control over your brand, pricing, and customer experience. Platforms like Shopify or WordPress (with eCommerce plugins) make it easy to sell directly to your audience without giving up a portion of your earnings.
Marketing Digital Products to Sell: SEO, Social Media, and Email Marketing
Effective marketing is key to selling digital products to sell online. Here are some strategies to help you reach a broader audience:
1. Search Engine Optimization (SEO)
Optimize your product pages for keywords like “digital products to sell” to ensure they rank well on search engines.
2. Social Media Marketing
Platforms like Instagram, Facebook, and TikTok are ideal for promoting digital products to sell through organic posts, stories, and paid ads.
3. Email Marketing
Build an email list and engage with your audience regularly by offering exclusive deals or product updates.
Scaling Your Digital Product Business: Automation and Outsourcing
Once your digital product business is up and running, scaling it can lead to greater profits. Here are some ways to grow:
1. Automation
Use tools like Zapier or Mailchimp to automate tasks like order fulfillment and email marketing.
2. Outsourcing
Hire virtual assistants or freelancers to handle tasks such as customer support, design, and content creation, freeing you to focus on growth strategies.
Introducing Hi-Fella: Your Partner in Global Trade and Supply Chain Solutions
If you’re ready to expand your digital product business internationally, Hi-Fella can help. Hi-Fella offers solutions for global trade and supply chain management, allowing your business to scale effortlessly into new markets!
