Hi-Fella Insights

Why Private Meetings Outperform Cold Outreach in B2B Sales

Why Private Meetings Outperform Cold Outreach in B2B Sales

In B2B commerce, especially in global export-import trade, the sales landscape is shifting. The days of mass cold emails and untargeted LinkedIn messages yielding high conversion rates are behind us. Attention spans are shorter. Buyers are more informed. And the market is oversaturated with companies vying for the same contracts. So, why are some B2B […]